Millions of Readers,
150K Followers.
And I Have a Plan…

I’m a multi-exit, multi-failure entrepreneur and technologist. I’ve been writing about what I do for my entire career.

Starting in mid-2024, I developed a new content model across Inc Magazine, Medium, Substack, and LinkedIn, and as a result I’ve built my own, independent, portable audience.

Over $100K Revenue in the Last 12 Months

• Very part-time (I do tech full time and also do board/advisor work)
• All from performance-based publishers and paid subscriptions
• All organic traffic, no advertising, no SEO, no clickbait

Top month: November 2025
Medium is the leader here, generating $11,409 out of over $16,000 for the month.

Top 5 Articles by REVENUE

1. Let’s Talk About The Real Reasons For All These Tech Layoffs$8,197 – 5,900 claps – 98 comments
2. Amazon’s Return To Office Mandates Backfire$7,080 – 3,900 claps – 92 comments
3. 5 Obvious Ways Everyone Knows You’re Using ChatGPT$4,024 – 13,100 claps – 495 comments
4. AI Porn Is Here – and We’re All Pretending It’ll Be Fine$3,807 – 5,700 claps – 217 comments
5. The Job Market Rebound Is Going To Catch Everyone Off Guard$3,479 – 3,000 claps – 76 comments

Up To 1 Million Reads Per Month and Above

Inc is the leader here, but substantial reads come from Medium, Substack, LinkedIn, and JoeProcopio.com as well.

Top 5 Articles by READS

1. The Return-To-Office Productivity Argument Is Over
2. An Honest Recruiter Told Me Why Most Job Seekers Don’t Get Hired
3. SEO Is Dead, According to Google
4. Why Technical Project Management Doesn’t Work Anymore
5. We’ve Reached the End of the Job Market

Recent “Hot Starts”

I’m not a journalist breaking news, but as an OG AI developer and a current consultant on cutting edge tech, I have my finger on the pulse of what a mass tech and tech-adjacent audience cares about.

The Tim Cook Era at Apple Is Over, So What Took This CEO Out?

April 23, 2026 - 120 views per minute

The Pareto Principle Is How AI Actually Takes Jobs

April 15, 2026 - 38 views per minute

Over 150K Followers and 25K Subscribers

Medium is the leader here, however, my independent personal email list has a 12.1% conversion rate from new visitor to subscriber.

Positive Reinforcement

Funny, but not rage bait. Snarky, but not mean. Honest, but not one-sided. It’s the kind of criticism people really enjoy.

Over 200 Posts Per Year With No Filler

I write about everything from Big Tech criticism to startup and business strategy to technical futurism to jobs, culture, and even nerd lifestyle.

3-4x a week in Inc.

Former Built In, TechWire, and TechJournal

And occasionally in TechCrunch and other guest bylines

I need your help spreading the message. Let’s talk.