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The “AI Consultant” Market Is In Serious Trouble

I’m not being offered $1000 an hour anymore, and that’s actually a good thing


Public Post

Joe Procopio • Nov 4, 2026

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Over the last 90 days, I’ve had loads of inbound from AI consultants, AI development shops, and AI gurus, and they all want one thing.

Any business I can throw at them, even free work.

Well, that’s a total 180, no?

Cred: I’ve been in this weird space over the last few years where I’ve split my time between being in a position to introduce and integrate AI into existing high-growth companies while also being one of those AI consultants myself.

This is a by-product of being a career-long entrepreneur and founder who doesn’t want to entrepreneur and found right now, so instead, I’m helping really bright and brilliant people do those entrepreneur-type things.

One of the startups in my own rearview is one of the first Generative AI platforms, launched in 2010 and acquired by private equity in 2015. I’m technical. I say this because people don’t know I’m technical, they think I’m like a McKinsey guy or something, maybe because I can write. Or my haircut.

In fact, I’m very data-heavy technical, so when I say “AI consultant,” I wasn’t messing with chatbots, I was digging into data and pipelines to discover high-growth product opportunities.

At the height of AI hype, I was being offered up to $1000 an hour to come in and “do AI.” And not just me, my friends and colleagues were being tempted by these ridiculous sums too. I never accepted those kinds of offers, and now those offers have dried up, so, you know, I’m an idiot.

But I also know the reason why those $1000-an-hour offers have dried up.

Well, it’s four reasons.

(The rest of this post is members-only content)

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